Threats to Rhinos
Rhinos have existed on earth for over 50 million years, and modern rhino species have been in existence for over 15 million years. Many rhino species have historically gone extinct, and only five species remain today.
As many as several hundred thousand rhinoceroses once roamed throughout Africa. However, the global rhino population fell from an estimated 75,000 in the early 1970s to around 30,000 today. Between 1970 and 1995, the black rhino was reduced from 65,000 to 2,410. Today, all rhino species are critically endangered, except the Southern White Rhino subspecies, which has recovered from around 50 to 20,000 individuals since the 1960s.
WildAid’s mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.
The illegal wildlife trade is estimated to be worth over $10 billion (USD) per year and has drastically reduced many wildlife populations around the world. Just like the drug trade, law and enforcement efforts have not been able to resolve the problem. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet virtually nothing is spent on stemming the demand for wildlife parts and products. WildAid is the only organization focused on reducing the demand for these products, with the strong and simple message: when the buying stops, the killing can too.
Via public service announcements and short form documentary pieces, WildAid is partnering with African Wildlife Foundation and The Yao Ming Foundation to educate consumers and reduce the demand for rhino horn worldwide. Through our highly leveraged pro-bono media distribution outlets, our message reaches one billion people per week in China alone.